Happy Friday!

Last week, I sat down with a close friend who runs his own service-based business, and let me tell you, the stories were flowing.

Imagine this: set 1:1 calls going awkward, progress slower than a turtle, leaving my friend stuck wondering if he's on the right track.

Does any of this sound familiar?

I shared with him this simple filter - my go-to move that's changed my business game, and I want you in on it!

Enter the "Application Process"

Think of it as a matchmaking magic trick to ensure you and your client are a match made in business heaven. Before diving into the professional commitment, it's like a dance of questions, a prelude to the partnership.

The Application Process isn't about building walls; it's about constructing bridges.

Now, I hear you thinking, "Won't this filter out potential clients?"

Valid concern!

But in my decade-plus of entrepreneurship, it's not about quantity; it's about quality connections.

This method helps you understand your clients' needs, goals, and if your vibes align. It's not just about providing a service; it's about delivering a transformation that clicks with both parties.

Trust me, the application process has been my go-to for attracting not just clients, but the right clients. Those who not only need your services but are willing to invest and resonate with you on a personal level.

Quality trumps quantity, especially in the world of personalised services. The result?

Happier clients, repeat business, and a transformational journey that leaves everyone smiling.

Curious about crafting your application process? Scroll down to our Tip of the Week!

What else is coming up:

📈Tips: How to Attract and Convert Quality Leads

☕️ Stories to remember: Behind the Scenes of $150M Business Success

👀 Exclusive insights: Are virtual events really better than in-person events?

💫 Resources: 7-step Blueprint to Build a Money-making Business

📈 Tip of the week

After a lot of trial and error early in my entrepreneurial journey, I'm now at a stage where my business attracts individuals who are the exact fit for my services. It is because I have an Application Process.

Here's how you can craft the same for your business:

1. Define Your Ideal Client: Clearly outline the characteristics, values, and goals of your ideal client to narrow down your target audience clearly.

2. Establish a Process: Consider a two-step application process. In the initial stage, potential clients provide basic information through a survey form / questionnaire. If they meet your initial criteria, you can invite them to a more in-depth interview or consultation. Or you can choose 1 of the 2.

3. Create an Application Form: Collect essential information from potential clients, like their needs, goals. Include questions about their industry, project scope, timeline, and budget.

4. Set Clear Expectations: Clearly outline your expectations and what clients can expect from your services during the application process.

5. Review and Screen Applications: Look for clients who meet your ideal profile, have a genuine need for your services, and align with your values and business goals.

6. Refine Your Process: Continuously evaluate and refine your application process to adapt to changing needs and market dynamics.

☕️New Episode: How to build $150M Revenue Business using paid social

In this week's episode, I had a power-packed chat with Stacy Reed, a seasoned Fractional CMO and Facebook ads expert. She's the force behind $150M+ success stories for big shots like Zappos, UGG, Steve Madden, Adidas & more.

Join me as she simplifies the paid ads game, sharing successful strategies.

Also discover how Stacy's patience in building relationships paid off significantly after a few years and hear how she pushes herself out of her comfort zone for business growth.

Whether you're a marketing enthusiast or just curious how to market your business, Stacy's practical wisdom will inspire you to tackle digital marketing.

Tune in and level up your marketing know-how!

Now available on Spotify, Itunes, Amazon Music & Youtube.

👀 Industry Insights

Embarking on the entrepreneurial journey can often feel like setting sail solo, and the unexpected solitude can be quite a challenge.

To counter the loneliness, a fantastic and enjoyable approach is to immerse yourself in networking events—either by attending them or hosting your own.
One of the best & fun ways to surviving the solitude is by attending OR hosting your own networking events.

Now, post-COVID, the event landscape has shifted to virtual shores.

It's an entirely different game, but research indicates that it's an intriguing market to explore.

Global Virtual Events Market is expected to reach  $366.5 Billion by 2027, almost 380% growth from 2020 ($75.21 Billion)

Whether you're a participant or want to become the host, virtual events open doors to connect with like-minded individuals from all corners of the globe.

This not only opens doors to new business opportunities but also adds a touch of excitement to your day-to-day routine.

And for me personally it has led to finding life-long business friends.

For those still easing into the idea of in-person gatherings, starting with a virtual event is a fantastic way to dip your toes in.

Check out the Resources section below to discover upcoming events in your area!

💫 Resources

🌐 You can attend in-person events in your city or nearest business hub. But where do you get information about upcoming virtual events? One such site is EventBrite Attend your industry-specific events and develop your global network.

📚 Have you been thinking about starting your business but not sure how to go about it? Well, here is my 7-step blueprint to build a money-making business blueprint | Grab your free copy here.